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Part 1: Mobile-Friendly Doesn’t Mean Mobilegeddon
Last week Google rolled out their mobile-friendly update. Web chatter leading up to the April 21st roll-out contained headlines with phrases like “wreak havoc on small business” and “Brace Yourselves”....
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Part 2: 7 Simple Suggestions for Mobile Optimization
Avoid Being Abandoned Last week we discussed embracing the mobile-friendly movement. Take a moment and look around, if you’re not reading this on a mobile device, you probably have one (or two) sitting...
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Part 3: How to Write Mobile Content
Engaging Mobile Readers So you have a solid mobile-optimized website that passes Google’s Mobile Friendly Test. You also incorporated some mobile optimization best practices, and you’re feeling pretty...
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What a Silly Cow Can Teach You About Innovation
More Than Just a Buzzword “Innovation” has become the latest buzzword that companies use to entice prospective employees. It insinuates a culture in which employees are empowered to take risks in order...
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Essential Elements of a Successful R&D Program
While the concept of research is as old as science, the pairing of research and development is a relatively new development. The innovations that result in new products and new processes usually have...
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Top 3 Lessons Shared with GMU’s Class of 2016
If you’re not one of the graduates proudly dawning your robe and enjoying the crowning achievement of your college career, you’re probably sitting in the stands teary-eyed and cheering your friends and...
View Article5 Ways to Conquer Amazon Prime Day
Ahoy Amazon-aholics If you’re like us and have a never ending stream of cardboard boxes with Amazon tape hitting your doorstep, then you know that Amazon Prime day is tomorrow (or July 12 for the less...
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Summer in Review – Intern Class of 2016
Summer Internships Each summer MetroStar hosts a class of interns, who are provided with the opportunity to gain real-life experience related to their field of study. Students come from around the...
View Article3 Keys to User Onboarding [VIDEO]
Properly onboarding users to your digital experience is essential to converting lifetime users. Every day, our User Experience (UX) experts on our Digital team work with clients to ensure that they are...
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The UX of Error Messages
This blog was drafted by our UX Summer Intern, Chris Caulfield. So you made a mistake. Or wait, did the website you were using make a mistake? via GIPHY Either way, errors can cause great frustration...
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Making Applications Accessible for Everyone
This blog was drafted by our UX Summer Intern, Chris Caulfield. The growing digital population Today the internet has an estimated 3.4 billion users, this is 46% of world’s population. Within America,...
View ArticleDesign Thinking [Video]
What is Design Thinking A designer’s work is often perceived as the final object or deliverable of a project but the reality is that great, user-friendly design is a process. Understand the Why If you...
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How Executive Leaders can be #ChangeAgents
ACT-IAC Executive Leadership Conference Government and industry leaders have joined together in Williamsburg, VA to talk about “game-changing executive collaboration, focus, and training around...
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Ingredients for Cyber Dog Food
What is Cyber Dog Food? Cybersecurity is a watchdog that’s always on duty. As you may have read in our piece on Homeland Security Today, ” you must be willing to apply the same standards to your...
View ArticleAnalytics on a Budget [Video]
The Power of Data We live in a data-driven world. Every decision we make, every report we write, everything we do is powered by data. Appropriately leveraging data can be a powerful tool for enabling...
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